Cutler, “Big Vape: The Rise and Fall of Juul” charts how enticing product design, potent influencer marketing and dubious corporate decision-making saw the product’s popularity soar among underage users, too, before the eventual crash of its parent company, Juul Labs. After all, many longtime smokers were tossing out their cigarettes in exchange for vapes after years or decades of attempts to quit - though, yes, they may have ended up more addicted to their new pocket companions, which claimed to carry fewer health risks than combustible tobacco but packed a big punch of nicotine and could be puffed all day.īut if you were a teenager, Juul’s impact was immediately striking - and likely unnerving for your parents - as explored in a new Netflix docuseries. If you were a millennial, brought up amid secondhand smoke in homes and restaurants in the ’80s and ’90s (like this writer), Juul’s rise might not have felt so alarming. ![]() As Juul’s popularity began to surge in 2016, the sleek USB-shaped e-cigarette was seemingly everywhere overnight, with clouds of vapor and the audible crackle of a deep pull.
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